Our company is unconventional: we openly share our roadmap. And your participation, in terms of actual code, hardware features, suggestions, and usage-scenarios will shape product features of our future devices.
Each product we build follows a three-phase development model that repeats annually:
Phase 0: Developers Preview
We will give away free phones to selected members of the developer community. At this point, the full source code to the product will become publicly available. We are committed to cooperating with the community in the interest of making the official developer launch a smooth experience. Also, at this time, all the community websites will be updated with content for the new device.Phase 1: Official Developer Launch
We will sell the Neo device direct from openmoko.com. Sales and orders will be worldwide. We are specifically targeting open source community developers.Phase 2: Mass Market Sales
Online sales will continue. We will also be available in retail stores and selected carriers around the world. At this point, we hope your mom and dad will want to buy a Neo, too. The next generation OpenMoko device will also be introduced at this time.
We want your involvement in OpenMoko. Now is a great time for us to work together. You’ll have our full support. We’re dedicated to helping you “Free Your Phone.” And we’re always looking, listening, and hungry for new things. It is our goal to be totally market-driven.
To be market-driven requires a willingness to experiment. OpenMoko will provide discounted phones to people in “improbable” markets. We’re interested in what people in these markets can do with our products, whether they can use them at all, or what it would have to be like for them to become customers.
We will start out with the assumption that our product may find customers in previously ignored markets; that uses no one imagined when the product was designed will be found. Neo devices will be bought by customers outside our field of vision and even unknown to our sales force.
We need you to talk to us. Tell us what you want. We promise we will listen. Your feedback will help evolve our roadmap.
The real power of an open phone comes not from any one of these devices; it emerges from the interaction of all the users of “freed phones.” We can create true ubiquitous computing in Weiser’s terms. This will be the computer of the 21st century.
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